Miami / New York / Phoenix

CARLA RICCIARDONE

Hi Everyone!

I am super excited to be coming down under to New Zealand Next year and attend the NZ PMU Events Conference

A little bit about myself; I came to know permanent makeup and cosmetic tattooing for my own personal benefit. After struggling with my own financial & job security, I decided to open my own business utilizing the skills I had accumulated from both my schooling and prior career. Starting over at 36 is not easy but I would have it no other way

Pivoting has always been my strongest asset in business. I was the first to break it down to science, and back my success with quantifiable data. The tipping point came for me when I decided to tell the industry worldwide that the rectangular peg they’ve been trying to shove into a square hole didn’t fit and that I had built the square.

I would encourage other artists to question everything, to always seek the why and not just accept another’s how without proper reasons as to why! Our art is founded in science and although there are many ways to create, the foundational understanding is fact. Answers must be validated and referenced.

I created the first lip & skin tone scales for our industry and tied it to cosmetic tattooing color theory based on skin science and data. A direct divergence from the classic methods for our industry.

3 things that I love about our industry are

Changing people’s lives

Artistic progress

Collaboration between artist and the community

I Believe that this conference is going to be a great representation of those points.

I can’t wait to meet you all in July 2024- See you there!